Is black an intimidating color d link dir 655 validating identity

05-Mar-2018 14:35

The color black is timeless, sleek, clean-cut and exudes confidence.However, it also represents darkness, violence and angst.In the magical world of design, colors play a very important role.When creating a brand guide for your business, it’s essential to pick the right colors early on.

If we look at antique and religious paintings, the “holy” and “good” characters are painted in white or very light colors.

White backgrounds feel airy and make text easy to understand.

Using white text over darker photos or backgrounds will give the design a fresh and positive feel. This does not mean that white and minimalism equals emptiness. While too much white can end up feeling barren, solitary or lacking emotion, just the right amount can draw attention to the most important parts of your design.

Black writing on a light background is the most readable and approachable.

In many cultures, white is the color of purity and innocence.

If we look at antique and religious paintings, the “holy” and “good” characters are painted in white or very light colors.

White backgrounds feel airy and make text easy to understand.

Using white text over darker photos or backgrounds will give the design a fresh and positive feel. This does not mean that white and minimalism equals emptiness. While too much white can end up feeling barren, solitary or lacking emotion, just the right amount can draw attention to the most important parts of your design.

Black writing on a light background is the most readable and approachable.

In many cultures, white is the color of purity and innocence.

Six of the 120 principles mentioned in the book are about color effects.