Forrester research online dating

20-Dec-2017 07:47

Matching up to danger People tend to share their information even more willingly with matches and it doesn’t take long for online daters to be persuaded to part with personal information about themselves, such as their home address or phone number.

People are more likely to give up information to those they have been ‘matched’ with in the online dating world – 16% give out personal details to matches, 15% tell matches embarrassing things about themselves and 14% provide their matches with private or unclothed photos of themselves.

To understand the topic better and to help users protect themselves when they are dating online, Kaspersky Lab has undertaken a study into people’s online dating habits. An online survey conducted by research firm B2B International and Kaspersky Lab in August 2017 assessed the attitudes of 21,081 users aged over 16 years old from 32 countries.

This report outlines the responses of 6,458 online dating users from 30 of the countries surveyed (answers from respondents in China and the UAE have been excluded) regarding their online activity, including the types of devices they use, the kind of information they share, and any concerns they might have about online dating apps and services.

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It’s all in the profile The profile is understandably a crucial part of online dating. It acts as a window, or a preview of a person, enticing others to reach out to them or find out more. For example, one-in-ten online dating users have shared their full home address publicly on their profile, have shared details about their work/ trade secrets, or personal details about their family in this way.

Interestingly, we also found that 31% of people that are married or living with a partner are using online dating.

Online daters are most likely to visit dating apps and services from Windows PCs and Android smartphones than any other type of device.

Plus, it’s an activity that’s available across multiple devices, at all times of day and night.

Our study asked people why they turn to online dating and while half (48%) said they mostly use online dating for fun, other reasons were also evident, with some saying they are looking for more meaningful relationships, and around one-in-ten simply looking for sex (13%).

It’s all in the profile The profile is understandably a crucial part of online dating. It acts as a window, or a preview of a person, enticing others to reach out to them or find out more. For example, one-in-ten online dating users have shared their full home address publicly on their profile, have shared details about their work/ trade secrets, or personal details about their family in this way.

Interestingly, we also found that 31% of people that are married or living with a partner are using online dating.

Online daters are most likely to visit dating apps and services from Windows PCs and Android smartphones than any other type of device.

Plus, it’s an activity that’s available across multiple devices, at all times of day and night.

Our study asked people why they turn to online dating and while half (48%) said they mostly use online dating for fun, other reasons were also evident, with some saying they are looking for more meaningful relationships, and around one-in-ten simply looking for sex (13%).

Data was weighted to be globally representative and consistent, split equally between men and women, and not all the results from the study have been included in this report.